QR Code Shirts for Business: When Wearable Marketing Works, and When It's Just a Gimmick
A QR shirt is only as good as the page it opens. Here's how a business can tell useful wearable marketing from a square on cotton.
Smart Apparel and Digital Identity Writer
Jordan Hayes
"I am interested in what happens after someone scans the shirt. If the destination is useful, current, trustworthy, and worth the interaction, the QR code has a purpose. If not, it is just another square printed on fabric."
Jordan Hayes is a smart-apparel and digital-identity writer covering QR clothing, connected merchandise, creator products, retail technology, authentication, and interactive fashion.
His work focuses on the link between physical products and digital experiences. At Myqrwear he explores how clothing can connect people to digital profiles, products, stories, experiences and brands, and he spends as much time on the privacy questions that come with connected products as on the products themselves.
Content lanes
- QR shirts
- Dynamic links
- Fashion technology
- Merchandise
- Authentication
- Retail engagement
- Digital business cards
- Creator profiles
- Event apparel
- Privacy
The questions every review starts with
- Why would someone scan this?
- What appears after the scan?
- Can the destination change?
- Is the link trustworthy?
- Does the experience collect data?
- Will the code still be useful next year?
Articles by Jordan
About the name
Jordan Hayes is a disclosed editorial pen name used by the MyQRWear.com content team. The byline keeps one voice and one set of standards across the publication. Corrections and story ideas go through the contact page.