QR Code Shirts for Business: When Wearable Marketing Works, and When It's Just a Gimmick
A QR shirt is only as good as the page it opens. Here's how a business can tell useful wearable marketing from a square on cotton.
The wire
The Myqrwear blog
Scan Style is where Myqrwear files its long reads: the pieces that take a QR shirt, a merch drop or a wearable profile and follow it all the way to the page it opens.
Jordan Hayes writes most of it. His beat is the gap between a printed code and a useful scan, which covers business shirts, event apparel, creator merch, redirect links and authentication tags. Each article starts with a real use, a team handing out shirts at a 5K or an artist selling hoodies on tour, and works through what makes the scan worth it.
Expect print specs you can hand to a shop, link setups you can copy, and plain opinions about what's a gimmick. We'll also tell you when a campaign is asking for more personal data than it needs.
A QR shirt is only as good as the page it opens. Here's how a business can tell useful wearable marketing from a square on cotton.
More from Retail TouchPoints More from The Verge More from TechCrunch